Pinterest started life as the most visual of the social media options. It was an addictive time vampire, sucking up hours of time finding and pinning images purely for pleasure.
And it’s still that for many pinners. But for savvy small business owners, Pinterest offers a visual medium to communicate your vision, your brand, your products, your team and more. The list is as endless as your imagination.
Why are you using it?
Like any marketing tool, you need to be clear about your reasons for using Pinterest. If you want to interact with your customers and grow your tribe, you need to know what they need from you.
What do you want to achieve?
Like all social media, it’s not really about you. It’s about sharing knowledge and expertise that your customers want. It’s about inspiring them with the content of your boards. It’s never about hammering them to buy something.
How much time will you allocate?
Set up a plan for how much time you’re prepared to use – daily, weekly, monthly. What boards will you need to set up? How often will you pin to your own boards? How often will you scout around other boards and like and repin?
How will you evaluate your strategy?
Do you want to increase traffic to your website? Do you want to improve your SEO and get onto the search engine front page? Do you want an increase in sales? All good marketing plans include evaluation. Did you achieve your goals? Would you do it again? Would you make any changes?
Pinterest is a glorious visual medium for small business marketing. So do your research, decide if it can add value to your existing marketing. And start pinning!
Tell us more…
Are you using Pinterest for your small business marketing? What’s been working for you. We’d love to hear your tips and share the Pinterest love around.
About Chrissy Crust
Chrissy Crust is a small business consultant, coach, facilitator and mentor. She is on a mission to help small business owners and start- ups plan for success. Join Chrissy on Facebook Twitter and LinkedIn for more small business tips and resources.
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