Have you ever been frustrated when you’ve missed out on listening to your favourite radio program? Have you attended a brilliant, inspiring seminar and wished you could hear it all over again?
The solution to these and more is simple. Enter the podcast.
What is a podcast?
A podcast is a type of digital media presented in episodes that can be audio or video files. You subscribe to them as you would a blog. They’re then downloaded or streamed to your computer or mobile device for you to listen to at your convenience.
How does it work?
As a business owner, you can record your seminars, workshops, or other services and upload for your clients benefit. Or you can create a regular program for subscribers. Similar to a magazine that you subscribe to, you don’t need to check for new episodes, you receive new content automatically. Or if you prefer, you can stream directly from the web.
Five Benefits
The benefits of offering podcasts as part of your marketing mix are many.
- Educate – show off your expertise and knowledge, build your credibility
- Global audience – the world can become your listeners
- Brand loyalty – by offering consistent communication you’re building your tribe
- Low cost – they’re cheap to produce and easy to update
- Promote – use to introduce new products and services
Where do I start?
To create a podcast you’ll need a computer, a microphone and a website? You’ll also need some audio editing software? Once recorded and edited, you’ll need to prepare the file to be exported. The podcast can be hosted by your business’ website, or a podcast hosting service.
You can either create a new program each time similar to a radio program. Or you can directly record your seminars, workshops and other speaking events. Either way, keep in mind you’re representing your brand and the quality has to match. You may want to write a script to keep on track. Or have an interview or couple of presenters to share the speaking responsibility.
So start recording…
Podcasts are an inexpensive and easy to learn marketing tool that can build your credibility with your target market. It’s a convenient option for your listeners who can choose when they tune in.
Tell us about your podcasts
Have you created a podcast for your business? What’s been your experience? Or do you listen to podcasts? Tell us about them and why you like them.
About Chrissy Crust
Chrissy Crust is a small business consultant, coach, facilitator and mentor. She is on a mission to help small business owners and start- ups plan for success. Join Chrissy on Facebook Twitter and LinkedIn for more small business tips and resources.
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