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Why Business Awards are Great for Business
As a small business owner, the choices you make in marketing your business can have a lasting impact on your growth potential as well as your bottom line. According to small business mentor Rhondalynn...
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Greater Customer Engagement: 3 Fun Marketing Tactics
Marketing tactics that create greater customer engagement are key to growing your small business. But getting the word out about your fabulous products and services can be a whole lot of hard work at...
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Does your marketing focus on needs or wants?
Have you ever written your Marketing Plan with a strong focus on your products attributes? Traditional Marketing has always told us to sell the benefits, not the features. But there’s another way to...
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Facebook Hashtags Need to Know
Hands up if you’ve complained in the past about the never ending changes Facebook continue to make? Well there’ll be none of that this time if you’re a small business owner wanting to increase your...
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5 Benefits of Podcasts
Have you ever been frustrated when you’ve missed out on listening to your favourite radio program? Have you attended a brilliant, inspiring seminar and wished you could hear it all over again? The...
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Using Pinterest for Small Business Marketing
Pinterest started life as the most visual of the social media options. It was an addictive time vampire, sucking up hours of time finding and pinning images purely for pleasure. And it’s still that for...
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Online Video Marketing: Make Your Small Business Stand Out
I recently had the pleasure of speaking with Video Marketing expert Vicki Bobotis from Video Works Productions. Here she shares her tips for making your marketing message memorable with the fastest...
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5 Tips for Facebook Ads that Get Results
Facebook Ads have opened up an opportunity for small business owners to use paid advertising with minimal outlay for maximum outreach. But don’t be fooled into thinking it’s just a matter of creating...
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Short and Sweet: Marketing Your Message in Brief
According to a study of 18-45-year-olds conducted by The Associated Press, the average human attention span in 2012 was eight seconds. The average attention span of a goldfish is nine. Hard to believe?...
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